The 4 Top Pinterest Graphic Tips
There are some images on Pinterest that I’m in LOVE with. They catch my attention and make me want to click on them to find out more.
1. Catchy Title
People get hooked on a book with just the first line. For Pinterest, you have 5 SECONDS! If you don’t catch their interest, they move on.
You have 5 seconds to ‘hook’ your reader (with your pin title, photo, and layout) and get them to click on your pin.
USE your title text in that short amount of time to WORK FOR YOU. (Otherwise, why bother doing it at all!)
Here are some ‘catchy’ titles:
How I Grew my Email List by XX
Download my FREE XX
Top XX Reasons To Do XXX
The #1 Way I XXX
I Made $XX Doing This
How To Do XXX in 15 minutes
Why You Don’t Want to do XXX
Give them a reason to click on your pin to find out more.
HOW TO ORGANIZE YOUR SILVERWARE DRAWER IN 15 MINUTES
I HAVE TO KNOW to know how to organize my silverware drawer in 15 minutes.
THE #1 WAY TO BOOK MORE CLIENTS
I NEED to know how to book more clients!
HOW I MADE $2,331 LAST MONTH ON MY BLOG BY DOING THIS
I WANT TO KNOW the Top 5 ways my blog can earn money.
TOP 5 TIPS TO GET YOUR TEENAGERS TO LISTEN TO YOU
Who doesn’t want to know how to get their teenagers to listen to them?
2. Gorgeous Photos
I can almost taste this scrumptious, melt-in-your-mouth chocolate cheesecake. Mmmm…. how can I make that – right now!
Who doesn’t want to see attractive images?
Everyone likes to see something they want on Pinterest. I want to EAT THIS CHOCOLATE CHEESECAKE. On top of it being oh-so-tempting, the text is indicating that it’s HEALTHY FOR ME!
Show them what you’ve got – a finished product, a yummy dessert, a service you provide, or something they need. Pinterest is the place to dream. So ATTRACT THEM to your site with fresh, gorgeous images.
3. Cohesive Look
Just like branding for your business, your pin images should have the same ‘look’. You want people to recognize your pins, you, and/or your business.
Ashley has a great cohesive look for her podcast, her products, and a couple similar looks for her Pinterest images. It all uses the same midnight blue, gold cursive lettering, and a touch of pink. There are catchy titles and gorgeous images, too.
You might switch it up, if it ‘goes’ together. Jenna Kutcher has 6-7 different pins, but they all flow together. They have the same font, logo, color scheme (pink, off-white, gray, blue). It all flows together. We recognize her social media when we see it.
Stay true to your brand. Get recognized.
4. The Right Size
A Regular Pin
For a regular pin, Pinterest recommends to use the aspect ratio of 2:3 pixels. Pinterest suggests 1000×1500. Of course you can use any 2:3 ratio. Canva automatically sizes your pin images to 732×1102.
You can also use 600×900 or 800×1200 pixels. I’ve used them all, but the point is, they are all 2:3 ratio. Pick one and stay with it.
A Tall Pin
You can create longer pins.
So… why would someone need to use a longer pin? If you have a food blog, you would want to create a pin with two or more images on it to show off your recipe – an up-close, mouth-watering bite of cheesecake on the top photo and then the whole cheesecake on a platter on the bottom with the text title in the middle.
If you had a DIY blog, you may want to show the step-by-step easy instructions on your pin to show off the beautiful product as well as how easy it is to make. This would entice the reader to click on it your pin to find out how they can make your product.
There are many reasons to create a longer pin. You eventually may even want to test a long pin verses a regular size pin to see which one gets more clicks for you (of course keeping the same title, photo, and overall look).
The top recommended aspect ratio for a pin is 1:2.1. Using Pinterest’s suggested size of 1000×1500, the tall pin’s dimensions are 1000×2100.
***In Canva, you will have to ‘Create a New Design’ and then click on ‘Custom Dimensions’ and type in 732×1538. With the free Canva account, you cannot change the size once you’ve created your pin.
So, all that to say, there is no ‘right’ size except to stick to a 2:3 ratio for a regular pin and a 1:2.1 ratio for a tall pin.
Choose the pixel size best for you and stick to it.
My size recommendation is this:
IF you use Canva to create your pins, use their size – 732×1102 for a regular pin and 732×1538 for a tall pin.
IF you use another platform to create pins, use 1000×1500 for a regular pin and 1000×2100.
Most people, a majority of them women, are on Pinterest to find ideas for things they want – the perfect hallway bench, what the latest trends are for back splashes, the perfect beef recipe for dinner tonight, or just to ‘oogle’ at gorgeous stuff.
We put our pins out there to get clicks, so follow these tips and if you need some help, give me a holler.
Happy Designing,
